In this episode, we sit down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like RACER.George shares his perspective on redefining the RACER brand and the importance of storytelling in bringing its essence to life. We dive into what...

RACER is pleased to welcome Nick Avgeres as the new VP of Social Marketing and Nolan Browning as Director of Client Partnerships as the newest members to bring their considerable experience and skills to our expanding portfolio of capabilities and opportunities.Avgeres (above, right) joins RACER after stints at Stek USA,...

It was 12 years ago this past weekend that the RACER 3.0 Era began, as we revealed the first new-look issue featuring the radical Delta Wing IMSA racecar on the cover. This followed the company being reacquired by the founders only a month before. It was a brave reset of...

There was a noticeable change in atmosphere at Lime Rock Park this year, culminating during the recent Labor Day weekend Historic Festival 40. A new dynamic at the venerable western Connecticut road course, with new ownership looking ahead strategically saw an increase in ticket sales for all three of its...

Racer Media & Marketing, Inc. is launching two new RACER Studio client service offerings in May 2020. Both leverage RACER’s proven content-creation capabilities as well as our fast-growing audience and social media reach.The decision to move ahead with these new services – despite the unprecedented disruption caused by the COVID-19...

You are likely reading these words while at home as we all do our part to put the brakes on the coronavirus pandemic. Thank you to everyone that’s answered the call from our RACER team to tell the story of the impact this crisis is having on motorsports. All of...

As we roll into the 2020 season that sees a change in ownership at the Indianapolis Motor Speedway and the NTT IndyCar Series, plus a new leader at IMSA, all of us at RACER are bullish on the future of our sport. RACER.com begins its 23rd year and RACER Magazine...

A note from Paul Pfanner, RACER’s founder & CEOSeven years ago this week, RACER’s founders retook ownership of our company. We worked with the outstanding team already in place -- led by Editor-in-Chief Laurence Foster -- to revitalize RACER magazine, RACER.com and SportsCar magazine, along with rebooting RACER Studio's custom...

Racer Media & Marketing, Inc. is pleased to welcome Hector Scarano as the new Vice President of Business Development. Scarano, who joined the team in mid-October, will guide RACER's business development strategy across all of the company's platforms including RACER.com. RACER and SportsCar magazines and our in-house agency, RACER Studio."We're...